Malaysia is now into the new trend of out-of-home advertising. We focus on LED advertising whereby businesses can promote their product and brand via slideshows, videos and animations. Video and animation can attract people’s attention because of the movement and motion.
We are into the second level, whereby we assess which jam area is good for out-of-home digital LED advertising in Kuala Lumpur and Penang, Malaysia.
For example, if your business relates to tourism, we encourage you to promote in the city where there are more people. It does not mean high traffic area or jam area must be good for advertising. Bayan Lepas in Penang has high traffic during the rush hour. But it may not be a good place to do out-of-home advertising. Because every day the drivers are rushing to work and back to home. They cannot pay attention to the billboard. The emotional and the feeling during the rush hour is different. We as a media agency already focusing on this point.