TikTok Shop is celebrating its first birthday by looking back on its milestones and looking ahead toward providing even more opportunities for sellers and shoppers in the TikTok ecosystem. Since its arrival to Malaysian shores,…
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TikTok Shop continues to be a reliable and trusted e-commerce platform for Malaysian brands and shoppers as it launches TikTok Shop Mall, a by-invite only channel exclusively for brands’ flagship stores and authorized online retail outlets.
Through TikTok Shop Mall, TikTok Shop aims to further enhance Malaysian shoppers’ positive experience by providing them access to a curated selection of over 600 local and international brands and guaranteeing 100% authentic and original products, reliable customer service, and exclusive benefits.
Available as an exclusive channel in the TikTok Shop Shop Tab, TikTok Shop Mall provides a guarantee for quality products and trust in the items sold by its selected brands. This introduction is a step taken by TikTok Shop to improve consumers’ shopping experiences and at the same time enhance its support for local SMEs on the e-commerce platform.
Nur Azre Abdul Aziz, Acquisition and Partnerships Lead at TikTok Shop Malaysia shares, “TikTok Shop is committed to bolstering the growth of all SMEs and brands on the platform, and this has been taken a step further with the launch of TikTok Shop Mall here in Malaysia.
“The benefits go both ways: sellers now have an added stamp of authenticity on their products, and buyers can now easily identify and shop from their favourite brands with greater peace of mind and convenience to know that they can shop in comfort to get the best value for their purchases.”
Through TikTok Shop Mall, consumers can enjoy a 15-day hassle free return or refund policy, free shipping and special Xtra Shipping Vouchers that can be utilized on their next purchases.
For sellers who are onboarded on TikTok Shop Mall, their pages will contain a Distinguished Mall Label, so buyers can easily identify them as part of TikTok Shop Mall on the Shop tab in TikTok Shop. This will provide them with enhanced brand visibility throughout the entire shopping journey as well as dedicated customer service.
TikTok Shop Mall also empowers sellers through exclusive brand campaigns, including special slots and resources during double digit campaigns, added visibility in Shop Tab, and traffic exposure support.
Shoppers can browse through a wide variety of brands to secure their necessities, such as athleisurewear, cookware, car accessories, jewellery and groceries from Malaysian homegrown brands such as Elgini, Dessini, SwissThomas by T, 70mai Malaysia Store, Habib Jewels, and Mydin.
International brands are also present on TikTok Shop Mall, inclusive of well-loved favourites such as Maybelline, Pandora, Skechers, and JBL.
“By creating this opportunity for brands to better market themselves, we hope that it will also create more avenues for entrepreneurs to sell more on TikTok Shop. Whether it is an online arm for existing brick-and-mortar stores, or a sole revenue stream for SMEs – TikTok Shop will constantly equip and empower these brands on their shoppertainment journey. The opportunities to be seen and heard are limitless, and we hope that TikTok Shop Mall will be the next step in their growth,” shares Nur Azre Abdul Aziz.
