After TikTok Shop is launched in Malaysia earlier this year, many brands and merchants have been diving into the platform to try out this new avenue to generate online sales. Besides the usual e-commerce marketplaces…
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TikTok Shop, the newest e-commerce solution from the leading destination for short-form mobile videos, TikTok, has now reached Malaysian shores.
In a time where e-commerce is booming, TikTok Shop is a part of TikTok’s plans to support local businesses and provide a platform that brings together online sellers, buyers and creators under one roof. This will benefit particularly Small and Medium Enterprises (SMEs) who have yet to set up a physical, brick-and-mortar store to sell their products due to the high initial investment costs.
“In the third quarter of 2021, Malaysia recorded a total of RM279 billion of e-commerce income, a jump of 17.1% from the same quarter the year before. This shows that more Malaysians are shopping online, and we want to tap into this market to make it more convenient for our creators to reach their buyers, and vice versa. We hope that TikTok Shop will help shape the e-commerce space in Malaysia and encourage more local businesses to maximise the opportunities to engage with their customers and drive business results on TikTok Shop,” shares Darren Quek, Strategy Operations Manager, TikTok Malaysia.
Helping businesses grow their digital footprint
Business owners can now sign up to become a seller using their TikTok accounts via the TikTok Shop Seller Centre where they will be onboarded to be a part of TikTok Shop. TikTok Shop offers a suite of ecommerce solutions that sellers can take advantage of by selling directly through their TikTok account. Powered natively within the platform, products are recommended to users through in-feed videos, livestreams and a product showcase tab prominently featured on sellers’ TikTok profile page – all of which can help increase orders, sales performance and video views.
Sellers will be able to tap on the community-centric approach of TikTok Shop to showcase their creativity, connect with their audiences and be discovered by the community. Sellers can tap into a full e-commerce experience and manage everything from end-to-end including uploading of products, point of purchase, shipping to fulfilment all within TikTok. This provides for a seamless, on-platform journey that will help businesses thrive and inspire creativity.
To incentivise sellers to join the platform, TikTok Shop only charges a 1% payment service fee and zero commission fees for its merchants at the moment. Existing customers can enjoy up to six free shipping vouchers a month, and new customers will be rewarded with an additional voucher for choosing to use TikTok Shop. For more information on campaigns and benefits of using the platform, interested sellers can visit TikTok Shop Malaysia’s newly launched recruitment page.
Unique experiences for shoppers
Thanks to TikTok’s unique, diversified and interest-based recommendations, users can discover products while watching, creating and sharing content on TikTok and shop directly via shopping carts embedded in short videos, livestreams and creator products – all without having to leave the TikTok app.
Products can be purchased through product anchors embedded in short videos, livestreams and the TikTok Product Showcase tab of a merchant’s TikTok page.
To drive greater awareness on TikTok Shop, campaigns and sales promotions are held on the platform so buyers can enjoy greater savings and deals from their favourite brands and creators, such as Vivo Malaysia, Skintific, Wardah Beauty MY and viewchin_oe on TikTok Shop.
TikTok Shop Hari Raya Sale
From now until April 30, TikTok Shop is launching its Raya Sales campaign for shoppers to enjoy a wide range of deals to help them usher in the festivities. This includes free shipping vouchers, discounts up to 99% and discount coupons from TikTok Shop. Participating brands include OPPO Malaysia, who will be conducting livestreams, as well as HadaLaboMY.
Previously, TikTok Shop ran the Selamat Super Deal campaign from March 21st to April 2nd that featured brands such as Vivo Malaysia, Ohbay Beauty MY and creators such as waterdaddy_oe, watermummy_oe and bospami. As a result, TikTok Shop saw a 335% increase in gross merchandise value (GMV) compared to the platform’s daily average prior to the campaign.
Aside from providing an innovative shopping experience, TikTok also intends to build a positive shopping environment that shoppers can trust. All products offered on sale must be in accordance to guidelines set by TikTok Shop. TikTok is committed to protecting the safety of all users in our community, encompassing consumers, merchants, creators and other partners of TikTok Shop.
