The number 1 channel in Malaysia for the past 34 years has been creating big hits and notable content non-stop. Be it Drama Series, Award Shows – Anugerah Juara Lagu, Anugerah Drama Festival Kuala Lumpur, Anugerah Bintang Popular BH, Anugerah Skrin and Reality Shows – Clever Girl, Mentor Milenia, Qari Junior, Da’i. In fact, TV3 has taken it a step ahead, adopting the latest technologies available for TV programmes to create even better integration opportunities for brands to be part of the content. For example, Augmented Reality (AR) technology was implemented during Anugerah Skrin 2017, with Olay as the main partner. Furthermore, TV3 introduced the Digital Brand Integration (DBI) through TV content especially via its drama series. Now an advertiser’s brand does not have to be physically present in the drama scene but it can be creatively integrated as part of the drama during the post production stage. TV3 will introduce a host of local dramas; Vila Ghazara and Leftenan Zana, while bringing forth exclusive reality programmes; Bintang Bersama Bintang, Mentor Otai, Mentor 7 and Da’ 6i.For more information

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