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Passion Pictures was founded in 2000,  in 2005 the Indonesian office was launched and Thailand in 2012.

PASSION was a pioneering producer-led business concept for the TVC production industry in Malaysia that liberated agencies and clients, so they could demand their preferred film director without being tied down by in- house film director options. Coupled with a battery of skilled producers driving the production, this saw the emergence of many talented award- winning film directors in Malaysia and the region.

This format picked up from there and became the norm for the industry; today, many Passion Pictures alumni have emulated our formula in their own practices.

Because Passion Pictures is a Producer-Owned-Company, the owners of the business are in fact your producers on set. What does this mean for you? Quite simply, you’re dealing with the decision makers. This translates to uncommonly high production values, reliability and utmost transparency for all your projects.

The partners from all 3 offices are hands-on and experienced, well-connected  and  resourceful.  We  take every project seriously, and  strive to offer a hassle-free working experience. By sharing our knowledge and resources between offices, we’re able to conduct all productions in the most efficient manner.

We are proud to say that all PASSION offices are members of the exclusive Global Production Network, where only one company per country is included in its panel for recommendation to American and European clients.

After almost 2 decades, PASSION isn’t just a company, we’d like to think of it as a Brand. A brand that promises to consistently deliver quality; a brand you can rely on for your next project.

Armed with our core beliefs which are hinged on Experience, Value, Ethics and Trust, we continually reinvent ourselves by adapting to the latest trends in our attempt to drive growth for our clients.

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