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First, there was Creative Juice. Launched in 1998 and led by Witawat, foremost strategic thinker in Thailand and Thrirasak, most awarded creative person in Asia.

What’s Creative Juice\Sil then? Sil Ad, Kuala Lumpur – a cosy-sized, self-thought, independently-grown advertising agency was again out to do something new. To form a partnership with an agency with an equally-unconventional way of doing things. So on 1 August 2007, the both came together to form a fruitful partnership.

And who better to head this award-winning creative hot shop than industry veteran, Sa’ad Hussein? Never one to follow the safe route, this man is never afraid to push the limits of creativity and grab the bull by the horns.

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