It is not easy to start a business from scratch so not everyone can be a start-up entrepreneur. With a bit of money and good business management skills, you could be suited for franchise ownership.…
Do you want to generate consistent leads for your B2B business? Check out this digital marketing blueprint for B2B businesses and win in your industry! Learn More >>
As one of the biggest and most-awaited franchise events in Malaysia, the Digital Franchise International Malaysia Exhibition and Conference (Digital FIM2021) promise to be a pinnacle of the franchise industry in Malaysia. From 9th to 16th October 2021, the Ministry of Domestic Trade and Consumer Affairs (MDTCA) together with the Malaysian Franchise Association (MFA) are hosting the digital reunion of the franchise community around the globe.
Taking into consideration of the ‘new norm’ and the current pandemic situation, the conference and exhibition for this year will be completely in digital format, with interactive sessions for visitors, investors, and exhibitors.
MFA Chairman Datuk Dr Radzali Hassan said this prestigious event aims to bring the local and the international franchise industry players from various sectors to exhibit their franchise package and franchise business opportunities.
“To date, the Digital FIM2021 has recorded 5,734 registered visitors and are expected to attract 15,000 visitors during this eight-day event.”
Radzali said this event will infuse greater excitement and dynamism with easy to navigate trade show. Therefore, it offers an effective platform for interaction and discussion between visitors and exhibitors via Video Conferencing, Live Chat, and Comment Box.
Over 70 brands from 11 countries are poised to take part in this Digital FIM2021. Among brands that had confirmed to participate are Regus, Marrybrown, OLDTOWN White Coffee, Global Art, Harta Rovers, LaundryBar, Gloria Jean’s Coffees, Seoraester, and Bonjuk.
Besides the exhibition, the additional highlight of this weeklong event will be the Franchise International Conference with the theme “Knowledge for Change”, Business Matchmaking (B2B), Franchise Live Session and Consult Session.
He said the visitors will gain better insights into franchise business aspects, including legal, financing, halal registration, franchise registration, and more in Consult Session from 14th to 16th October 2021.
“While this event is an online platform, the MFA and the Permodalan Kelantan Berhad (PKB) has been making an effort to creating an exciting atmosphere during this event with ‘Jawab dan Menang Emas’ contest and rewarding to daily lucky visitors,” he said.
Digital FIM2021 is the only Franchise Exhibition and Conference programme organised in Malaysia, which is fully supported by the World Franchise Council (WFC), Asia Pacific Franchise Confederation (APFC) and Malaysia External Trade Development Corporation (MATRADE).
Digital FIM2020 had attracted 9,700 visitors and generated RM120 millions of potential business investment from 57 franchise companies.
Those who are interested to engage and learn more about the franchise business opportunities, may register for Free at Digital FIM2021 via www.myfim.my.
