This is section 8 of our “How to start a business in Malaysia guide” and is also an excerpt of our free ebook. Download this guide as an ebook here.
Section 1: Business Funding
Section 2: Company Setup
Section 3: Office Setup
Section 4: Human Resources
Section 5: Software & Applications
Section 6: Website & E-Commerce
Section 7: Shipping & Logistics
Section 8: Advertising & Marketing
ADVERTISING & MARKETING
YOU NEED TO BE A MARKETER YOURSELF
When starting up, hiring a dedicated marketing agency may be out of reach, and may be overkill too.
Get creative at marketing your own products and services with minimal investment. It’s easier than ever to create your own marketing with the technology available now. Leverage on your existing professional connections for help to begin with.
Keep in mind that as a business owner, you should understand your business and sell it from your customer’s point of view.
HIRING IN-HOUSE, OR AGENCY?
When your business is growing, it’s time to get help from the professionals – be it hiring in-house or outsourcing to an agency.
You’ll need to consider the costs of hiring an in-house team of staff compared to an external agency.
Are you able to attract and maintain talented marketers, or will it be easier to engage with an experienced agency? Is it cost-effective considering the amount of work that needs to be done on a daily basis?
Again, consider the opportunity costs involved for your business to run as smooth as possible.